The Arts of Japan

Itō, Kenji

伊藤憲治

Japanese Graphic Designer1915–2001

Portrait of Itō Kenji

Itō Kenji was a prolific graphic designer of post-war Japan. He was renowned for his iconic Canon logo, magazine covers, window displays, and neon light displays.

Born in Tokyo in 1915, Itō Kenji studied at the Tokyo College of Industrial Arts, present-day Chiba University. After graduating in 1935, he immediately went freelance and started a long and prolific career.

He has worked in various mediums, including posters, packaging, window displays, neon signs, and over a thousand book covers.

His redesign of the Canon logo in 1953, which is still in use today, and a series of posters and packaging for the same company brought him widespread recognition.

After a successful series of posters for Canon cameras, he went on to become art director for Sankyo's monthly pharmaceutical magazine Stethoscope in 1952, designing covers for 560 issues. In 1959, he designed the first cover for Kobunsha's Kappa novels and continued the series over the next forty years.

Itō Kenji designed window displays for Mitsukoshi and Wako, high-profile department stores located in central Tokyo. His creative involvement in the trend-setting Ginza shopping area also extended to creating neon signs. His work for Matsushita Electric Industrial and NEC earned him the Mainichi Industrial Design Award in 1955 and 1965, respectively, making Itō the go-to designer for gas-filled electric signage at a time when neon lights still were a novelty.

Ginza Graphic Gallery, which presented a retrospective exhibition of his work in 2000, quotes Itō reflecting on his work: "My work lasts long. My Canon logo, made almost 50 years ago, is still being used. I've been getting orders from Kappa-novels for 40 years. And for Stethoscope, which is the subject of this exhibition, it has been almost half a century. To be able to work for the same client every month for 50 years is a designer's dream". Itō expresses his delight that the exhibition was well received by professionals and laymen alike, and adds: "I am still working on Stethoscope, and it looks as though I will continue as long as my health permits."

Itō Kenji passed away in 2001 at the age of 86.

Details

Family Name

伊藤

Itō

Given Name

憲治

Kenji

Born

January 30, 1915

Tokyo, Japan

Died

29, 2001

Gender
Male
Nationality
Japan

Selected

Works

Books

Designer

1986
The Multimedia World of Kenji Itoh
Publisher:
Rikuyosha
·
Designer:
Itō, Kenji
·
Editor:
Iwasaki, Kenji et al.

Periodicals

Cover Artist

1953
工芸ニュース

Kōgei Nyūsu

Vol. 21 · No. 1

Publisher:
Maruzen
·
Editor:
Hattori, Shigeo
1953
アイデア

IDEA

No. 1

Publisher:
Seibundō Shinkōsha
1955
工芸ニュース

Kōgei Nyūsu

Vol. 23 · No. 1

Publisher:
Maruzen
·
Editor:
Hattori, Shigeo
1955
リビングデザイン

Ribingu Dezain

No. 7

Publisher:
Bijutsu Shuppan-Sha
·
Editor:
Ōshita, Masao
1955
リビングデザイン

Ribingu Dezain

No. 8

Publisher:
Bijutsu Shuppan-Sha
·
Editor:
Ōshita, Masao
1955
リビングデザイン

Ribingu Dezain

No. 9

Publisher:
Bijutsu Shuppan-Sha
·
Editor:
Ōshita, Masao
1956
リビングデザイン

Ribingu Dezain

No. 24

Publisher:
Bijutsu Shuppan-Sha
·
Editor:
Ōshita, Masao
1959
工芸ニュース

Kōgei Nyūsu

Vol. 27 · No. 2

Publisher:
Maruzen
·
Editor:
Fujii, Sanai
1961
デザイン

Dezain

No. 16

Publisher:
Bijutsu Shuppan-Sha
·
Editor:
Ōshita, Masao
1961
デザイン

Dezain

No. 18

Editor:
Ōshita, Masao
·
Publisher:
Bijutsu Shuppan-Sha
1961
デザイン

Dezain

No. 19

Publisher:
Bijutsu Shuppan-Sha
·
Editor:
Ōshita, Masao
1961
デザイン

Dezain

No. 20

Editor:
Ōshita, Masao
·
Publisher:
Bijutsu Shuppan-Sha
1961
デザイン

Dezain

No. 21

Editor:
Ōshita, Masao
·
Publisher:
Bijutsu Shuppan-Sha
1962
工芸ニュース

Kōgei Nyūsu

Vol. 30 · No. 1

Publisher:
Maruzen
1966
グラフィックデザイン

Gurafikku Dezain

No. 23

Publisher:
Diamond
·
Editor:
Katsumi, Masaru

Articles and Essays

1951
アメリカ商業美術の特質
Characteristics of American Commercial Art
Published in 工芸ニュース (Kōgei Nyūsu) · Vol. 19 · No. 5