The Arts of Japan

Japanese Modern

Graphic Design Between the Wars

Fraser, James Howard · Heller, StevenChronicle Books · 1996

Details

Titel
Japanese Modern
Untertitlel
Graphic Design Between the Wars
Erscheinungsdatum
1996
Sprache
Englisch
Medium
Print
Seitenzahl
131
ISBN 13
9780811805094
Autor
Fraser, James Howard
Herausgeber
Heller, Steven
Verleger
Chronicle Books

Klappentext

With enticing visuals and a fascinating text, Japanese Modern: Graphic Design between the Wars is the first book to examine an often ignored period of Japanese graphic design. From the late 1920s to the mid-1930s, Japan was a burgeoning industrial state with a growing consumer culture that relied increasingly on commercial art to promote and sell its products. While adhering to its own distinctive artistic traditions, Japanese graphic design was nevertheless heavily influenced by Western styles, trends, and fashions – the most influential being art moderne or art deco.

Japanese graphic designers and art directors drew inspiration from Europe's master poster artists and typographers – particularly those in France and Germany. They also imported and assimilated elements of Bauhaus, constructivism, and futurism, and applied them to a variety of media, including posters, packages, brochures, advertisements, and magazines. Art moderne is perhaps best illustrated in the scores of department store posters produced during this time, while hybrids are seen in the ubiquitous collections of period matchbox labels.

Tracing the introduction of this Western-influenced style through its most compelling movements and leading practitioners, this strikingly illustrated book presents a scintillating look at modern Japanese graphic design.

Inhaltsverzeichnis

  • Preface
    7
  • Introduction
    9
  • Matchbox Covers
    30
  • Trademarks
    40
  • Posters
    48
  • Western-Style Design Guides
    86
  • Periodical Covers
    96
  • Pamphlets and Ephemera
    116
  • Typography
    122
  • Credits
    129
  • Bibliography
    130
  • Endnotes
    131